With all these new blogs, will there be the readership to support them, or do bloggers care whether they have readers or not?
In its latest State of the Blogosphere report, it said the number of blogs it was tracking now stood at more than 14.2m blogs, up from 7.8m in March.
It suggests, on average, the number of blogs is doubling every five months.
Ultimately what % of people who use the Internet regularly will become online diarists?