The Colbert bump is real. Firefox proved it.
…we looked at downloads of Firefox 3 by users within the U.S. – and then we drilled down to a minute-by-minute view to see what, if anything, could be detected. At minute 23 of the broadcast, Colbert said, “Firefox 3 just got the Colbert Bump.” What happened next?
We saw a big spike in downloads exactly one and two minutes later…
Here is the video:
And if you’re not already using Firefox 3, I highly recommend it.