The Irish Times have started a business blog, with Laura Slattery and John Collins. It’s a good move, but why does the Irish Times insist that I click “more” to read full posts? Just publish the full posts!
I have a roller on my mouse and can happily skim down the page. One cannot run out of room on a screen…unlike print.
Comments
2 responses to “Business blogging”
At a wild guess, you get eyeballs on their adverts (and possibly to see which stories readers want to read in full, and which ones are left with just a headline.
Expect the results on the data analysis of the “click through” to make their way in to editorials. Or not. Maybe its just the ads.
For a business blog, it seems to make financial sense, less so for a personal, corporate or ad free blog
Yea, I thought the same myself. But I don’t think it pays to annoy people. Or maybe it’s just me.
They could surely put skycrapers along side and have them follow you down or something, I would find that easier to ignore than having to click more.