Blog competition

Apparently there’s much hype these days about Blogs, can’t see what all the fuss is about. I guess this new competition is an indication of the growing nature of Weblogs. What I don’t understand is how anyone ends up staying on a page, if there are lots of links out of it, will people come back? I guess the Blogs themselves would have to be pretty damn interesting to keep people on their site, no matter how much waffle they go on about.