Eminem files suit over use of song

Rapper’s publisher sues Apple, MTV over commercial

By David Shepardson / The Detroit News


Metro Detroit’s hometown rapper Eminem claims Apple Computer Inc. wrongly used one of his songs in a TV ad touting Apple’s iTunes internet store.

As a result, the publisher of Eminem’s music is suing MTV, Apple Computer, Viacom and the advertising agency, TBWA/Chiat/Day in U.S. District Court in Detroit, claiming copyright infringement.

The advertisement featured a 10-year-old singing Eminem’s “Lose Yourself.” The suit claims the commercial aired many times on MTV beginning in July 2003 and ran for at least three months. It also appeared on Apple’s Web site.

“Eminem has never nationally endorsed any commercial products and … even if he were interested in endorsing a product, any endorsement deal would require a significant amount of money, possibly in excess of $10 million,” said the 15-page lawsuit filed Friday.

The suit claims that Apple Computer CEO Steve Jobs personally called Joel Martin, the manager of Ferndale-based Eight Mile Style music publishing firm, asking Martin and Eminem to “rethink their position” about using the song.

In response, the suit said Eminem ended discussions with Apple. The suit includes a May 7 e-mail to Martin from a Chiat/Day executive, Andrew Schafter, that read: “So to confirm, you guys are a definite ‘no’ for the campaign as it is (The young boy rapping ‘Lose Yourself.’) ”

The song, written by Eminem and two others in October 2002, wasn’t copyrighted until Oct. 27, 2003, according to a registration certificate filed with the U.S. Copyright Office.

Spokeswomen for Viacom — MTV’s parent — and Apple Computer didn’t return calls from The Detroit News. A spokesman for Chiat/Day in Los Angeles declined to comment.

Eminem, 31, who was born Marshall Mathers, attended Lincoln High School in Warren and has sold more than 33 million records, according to industry estimates.

You can reach David Shepardson at (313) 222-2028 or dshepardson@detnews.com.






3 responses to “Eminem files suit over use of song”

  1. tyler drolc avatar
    tyler drolc

    eminem is the best rapper ever nd i think that he should get the recognition that he deserves

  2. DAN avatar

    EMINEM RULES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! BITE ME BITCHES

  3. Kayla (13 years old) avatar
    Kayla (13 years old)

    okay look, far too long has parents and adults thought that eminem was a bad influance… what is so rong with him anyways? He has a GREAT talent. And He knows how to use it. so what? god, I swaer if i ever hear ” Eminem is a bad person” Im gonna scream!! I personally LOVE eminems lyrics, they pick me up when im down, so whats so rong with it? Iff you make everyone think hes a bad influance us, it only makes us stronger, so rock on Teenagers, KEEP LISTLNING TO EMINEM.